Advanced Electrical Sales Training
The better you understand the products you carry, the easier it is to sell them. Electrical sales training courses keep you up to date with the latest in the electrical industry.
Expand Your Expertise With Electrical Product Training Courses
The electrical industry is constantly evolving. New technologies and processes are common. Tracking trends and staying up to date with the latest innovations is essential for distributors, installers, and other professionals to thrive. However, there’s only so much time you can dedicate to the research needed to establish and maintain a working knowledge of every product in your catalog.
Lyle W. Williams is a leading manufacturing representative serving the Mountain States and Northwest. We specialize in supplying high-quality electrical industry equipment to distributors and end-users. Our team has partnered with industry-leading manufacturers to deliver expansive seminars and training solutions designed to help distributors master the newest electrical technologies.
Use Sales Training To Empower Your Staff
Electrical training elevates your workforce and empowers them to sell products at a high level. Lyle W. Williams Company is your source for product education services that increase your employees’ electrical system expertise. Your sales associates are better positioned to sell more products than your competitors when they have a proper foundation beneath their feet.
The advantages of arranging electrical sales training for your team include:
More Confidence
Customers don’t always know what they need. They may understand they experience issues with their electrical system and know where to start with a solution, but are unsure how to secure, implement, and maintain the equipment.
Lyle Williams Company’s manufacturer partners give distributors the tools to deepen their understanding of advanced electrical products. Whether you provide automation systems or thermal management components, we educate your sales team on communicating with customers confidently. You learn how to navigate their problems and deliver solutions aligned with their objectives. We ensure your sales team becomes a source of clarity and qualified expertise.
Improved Communication
The electrical industry is sophisticated. Highlighting the advantages of electrical components for original equipment can be challenging when there are always new updates and revisions to account for.
Lyle Williams Company and our partners help distributors gather the skills and knowledge to communicate complex concepts clearly with customers. Our videos, user guides, installation instructions, and white papers are detailed and easy to follow. Your sales team learns how to help clients explore the full scope of their options and deliver products that enhance their growth and productivity.
Enhanced Customer Service
Customers want holistic solutions that match their short- and long-term goals. We offer electrical product training that cultivates comprehensive knowledge in your sales team. We teach the interrelation between products and ensure that your team can provide valuable insight and a robust solution when a customer reaches out for guidance.
Partner With Experienced Salespeople
Top electrical manufacturers choose Lyle W. Williams as their representative because of our proven experience and dedication to the industry. We’ve spent 50 years developing our processes and relationships and plan to spend another 50 perfecting them.
Explore Our Electrical Sales Training Options
Our partners Legrand, AFC, Allied, Hoffman, Ideal, and Power Strut use BlueVolt to host their training courses. Use the resources below to learn more about the latest technology and unlock your potential to increase productivity and save money.
To switch between companies while in BlueVolt, click on “BlueBucks.” The bottom of the page should display your name and information. Click on “More Training” to switch to another company. If you click on “My Account,” it will show all the courses you have completed for all companies. You can save or print your course completion certificates from there as well.
Build Powerful Connections That Last
Lyle W. Williams Company is a leader in manufacturer representation. We apply our market knowledge to elevate our partners and offer impactful electrical solutions to distributors and end users.
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